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A famous company president once said:
“Advertising, to me, is really one of the mysteries of American business. I
can inventory my stock. I can calculate the cost of my factories. I can figure
my taxes, estimate my depreciation, determine my sales cost, derive my return
per share. Yet, there are times when I spend as much as $18,000,000 a
year on advertising—and have no idea what I am really getting for my
1. The number of people who remember (and who do not remember) your
current advertising. We call this PENETRATION.
2. The number of customers in each group. The difference in these two figures
shows how many have been pulled over to the usage of your product by your
advertising. We call this USAGE PULL.
Recently a group of marketing men, almost idly, at a luncheon table, listed thirty seven
different factors, any or all of which could cause the total sales of a brand to
move up or down.
Advertising was only one of these.
The product may be wrong. Price may be at fault. Distribution may be poor. The
sales force may not be adequate. Budget may be too low. A better product may be
sweeping the market. A competitor may be outwitting you with strong deals. There
are many variables.
Lahore:A heavy explosion targeting census team in Lahore’s Bedian Road area costs lives of six people including four soldiers of Pakistan army. At least dozens were injured in the attack, according to Punjab government.
Punjab Government spokesperson Malik Ahmed Khan that “the attack was a suicide blast. Non the lease, the amount of explosive used is yet to be determined ” he said
He added, ” it can safely be assumed that this census team and the security personnel with it were the target of the suicide bomber all along ”
Reports revealed that the explosion took place when a suicide bomber blew himself near an army vehicle.
The injured were shifted to CM hospital and General hospital.
Griefs and Condolences state by national Civil and military leadership.
What has proposed?
China’s tough rules against wearing veils and beards. Authorities in China introduced new policy for its far-western region of Xinjing strict measures to counter extremism by prohibiting beards and wearing veils in public places.
Xinjing : Muslim population
Increasing unrest in the Muslim Uighur area cost hundreds of people. However rights groups view that unrest resulted because of repressive government policies
a. workers in public space are required to dissuade those who fully cover their bodies.
b. Rejecting or refusing radio,tv and other pubic facilities
c. Parents should use good moral conduct to influence their children.
Despite China’s guarantee religious freedom several measures have been taken to curb Muslim People of Uighur.
Saudi journalist banned from media after criticising Trump
The last week’s car bombing in Kabul has created suspicious about Pakistan’s efforts to eliminated menace of terrorism. The US State Department asks Pakistan to concrete action against Haqqani that has accepted the responsibility of the attack.
The attack outside a building of the National Directorate for Security in Kabul (NDS) on Tuesday that killed 60 people and injured more than 300 others. The attack clearly undermine the global efforts to promote peace and reconciliation in Afghanistan.
The foreign Office in Pakistan condemned the attack ” We extend our heartfelt sympathies and condolences to those who have lost their loved ones and prey for early recovery of the injured”.
The director of the state department’s press office, Elizebth Trudean, suggested on Friday evening that Islamabad continued to allow terrorist to use it soil. More over the similar statements reported by Afghan government officials.
She said in her news briefing in Washington, ” we have consistently expressed over concerns at the highest level of the government of Pakistan about their continued tolerance for Afghan Taliban groups such as the Haqqani network operating from Pakistani soil”
Furthermore she added, ” we did again-after the week’s attack, we have pressed the government of Pakistan to follow up on its expressed commitment not to discriminate between terror groups regardless of their agenda or their affiliation by undertaking concrete action against the Haqqani”
Showing his discontent Afghan President Ashraf Ghani vowed after the attack “vengeance for each drop of blood spilled” As well As chief executive, Abdullah Abdullah, cancelled a May 2, visit to Islamabad citing the findings of a preliminary investigation .
On Friday, the presidential spokesman Dewa k.M also make responsible Pakistan to supported and armed the Haqqani network that carried out the attack.
The US State Department said that Pakistan had reiterated that it would not discriminate between terrorist groups and,”we continue to call on them to live up to that commitment”.