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Will anyone read the online content I produce?

It’s a terrifying question, but an important one. If you’re committed to building a popular and profitable site, you’ll have to write, read, and talk about your topic almost every day for the next several years. You’ll invest thousands of hours, quite literally gambling with your time.

The question is, how will you approach it? Will you start writing and hope someone notices you? Or will you carefully research your niche, looking for the precise angle that will make your content irresistible?

It’s never possible to know for sure whether people will like your content before you create it, but keyword research sure helps. You can see how many people are searching for your topic in the search engines, and you can use it to compare different topics to each other and gauge their popularity.

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