Your smart phone is your Identity !
What Is a “Keyword Research Tool?”
Keyword research tools allow you to see what people are searching for on the web, guess what else they might search for, and then optimize for those keywords.
That’s a bit technical, so let’s break it down.
If you go to Google.com and do a search for blogging, you’ll be taken to a new page where it lists different web pages that talk about blogging. What you might not realize is that your search was recorded. Search engines keep track of how many people search for different terms. It’s valuable information.
Keyword research tools collect this information from several search engines to guess how many times people search for that keyword. It’s not completely accurate, as these tools don’t have the records from all search engines.
Generally though, they do make a pretty good guess. When they’re inaccurate, it’s also fairly consistent, meaning all of the terms you’re researching are off by a certain percentage. So, you might not be able to trust the individual counts, but you can compare terms with a reasonable degree of accuracy.34
The best keyword research tools charge a small monthly fee for access. Why? Because they spend a considerable amount of money pulling together the best data and making it possible for you interpret it. If you’re planning on using keyword research as a part of your website strategy, then it’s easily worth the investment.
Which Keyword Research Tool Is Best?
Do a search for “keyword research tools” and you’ll come up with dozens of websites, software packages, and Internet marketing products. Each claims to be the best, featuring glowing reviews and pointing out their superiority over competing products.
But which keyword research tool is really the best?
It’s hard to tell. Unless you’re a keyword research expert, it’s hard to know which tool is the most accurate and useful. You’ll have to spend hours searching the web for reviews, and you’ll still come up with conflicting information about which keyword research tool is best.
I should know. I’ve spent 100 or more hours tinkering with different products, digging through forums for truthful reviews, and comparing everything to see which tools are worth buying. It’s been a nightmare, but I’ve come to two conclusions.
- Most keyword research tools are a scam, selling you data that you can find elsewhere for free
- All of the good tools provide the same basic service with only a few differences
One of the best ways to make money from a website is to review/recommend products and services that are relevant to your audience. Not only will your readers be predisposed toward trusting your recommendations, but search engines like Google also tend to rank reviews from authority blogs highly.
The result? You earn a constant stream of affiliate commissions from the products and services that you review.
In the long run, promoting products and services for a commission is probably the best way to build a sustainable income from creating online content. Instead of just taking a nominal fee for letting someone advertise on your blog, you can take a cut of the profits for yourself. The difference can be huge, especially if you stick with it for several years.
Do you see the opportunity here?
Now we get to the good part. Actually making money from your site.
Your blog might not propel you to the cover of Forbes, but almost anyone can make a healthy income. You just have to approach it with the same diligence and work ethic as everything else.
It also helped to start thinking about it in the beginning, instead of two years later when you realize that you picked an unprofitable niche. If you’re already in that boat, don’t worry—this section will help you squeeze a few extra dollars out of your blog.
Once again, it all starts with keyword research
Will anyone read the online content I produce?
It’s a terrifying question, but an important one. If you’re committed to building a popular and profitable site, you’ll have to write, read, and talk about your topic almost every day for the next several years. You’ll invest thousands of hours, quite literally gambling with your time.
The question is, how will you approach it? Will you start writing and hope someone notices you? Or will you carefully research your niche, looking for the precise angle that will make your content irresistible?
It’s never possible to know for sure whether people will like your content before you create it, but keyword research sure helps. You can see how many people are searching for your topic in the search engines, and you can use it to compare different topics to each other and gauge their popularity.
Compelling content is favored by search engines…
A famous company president once said:
“Advertising, to me, is really one of the mysteries of American business. I
can inventory my stock. I can calculate the cost of my factories. I can figure
my taxes, estimate my depreciation, determine my sales cost, derive my return
per share. Yet, there are times when I spend as much as $18,000,000 a
year on advertising—and have no idea what I am really getting for my
1. The number of people who remember (and who do not remember) your
current advertising. We call this PENETRATION.
2. The number of customers in each group. The difference in these two figures
shows how many have been pulled over to the usage of your product by your
advertising. We call this USAGE PULL.
Recently a group of marketing men, almost idly, at a luncheon table, listed thirty seven
different factors, any or all of which could cause the total sales of a brand to
move up or down.
Advertising was only one of these.
The product may be wrong. Price may be at fault. Distribution may be poor. The
sales force may not be adequate. Budget may be too low. A better product may be
sweeping the market. A competitor may be outwitting you with strong deals. There
are many variables.